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FACEBOOK AS A RESOURCE FOR HISPANIC/LATINO RECRUITMENT: A PILOT PROGRAM OF THE ALZHEIMER’S PREVENTION REGISTRY

      Hispanics are about one to 1.5 times as likely as non-Hispanic whites to have Alzheimer’s disease (AD) and other dementias. In addition, Hispanics are severely underrepresented in AD research. To address the disproportionate representation of the Hispanic population in current AD research studies, the Alzheimer’s Prevention Registry (APR) piloted an online Facebook advertising campaign targeting Hispanics/Latinos aged 47-68 in the Phoenix, AZ area to accelerate enrollment into a longitudinal study of age-related memory decline and the effect of APOE4.
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